Your brand is invisible where your buyers are actually searching.
82% of brands score below 10 out of 100 on TikTok search visibility. Refluenced ran 1,068 brands against 52,649 keywords and found that 99.67% of the search results buyers see come from creators, not brand accounts. The brands winning that surface aren't outspending anyone. They're the ones whose buyers can find them through the people they already trust.
