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B2B influencer market just hit $4.1 billion. Your competitors noticed. Have you?

Apr 17, 2026

•

2 min read

B2B influencer market just hit $4.1 billion. Your competitors noticed. Have you?

B2B influencer marketing reached heights like never before, up 47% in a single year. LinkedIn-first campaigns generate 3.2x more qualified leads than paid social. And 71% of B2B buyers say a thought leader directly influenced their last purchase. The brands that figured this out 12 months ago are already ahead. Here's the full picture.

Benjamin Fredj
Benjamin Fredj

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